Jul 21 2011

Facebook Page: How to Acquire, Educate and Engage Fans

Category: social mediaGuest Author

So you finally decided to jump on the e-commerce bandwagon and get yourself a Facebook Fan Page. You’ve linked your store front, filled it full of merchandise and ways to make shopping and checkout easier. All that’s left to do is sit back and wait for the customers to find their way over. You’re full of high hopes, based on the old saying, “If you build it, they will come.” While that’s a nice thought, the reality is you’re going to have to bring those clients in yourself. Attracting fans and turning them into customers can be a challenge, especially if you don’t know how. Here are four steps to follow to achieve that goal:

*Acquire fans

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Jul 18 2011

How Social Media Impacts Search Rank

Category: organic seo,social mediaTom Shivers

An interview with Stacy Williams of Prominent Placement.

At a recent Atlanta SEMPO/AiMA event on social search, speakers from Google, Bing and Newell-Rubbermaid discussed their efforts in social media and incorporating social networks in with search.

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Jul 13 2011

How to Use BlogEngage – Social Networking for Bloggers

Category: social mediaTom Shivers

Interview with Brian Belfitt, founder of BlogEngage – a social voting, digg type site…

In the interview Brian reveals a few secrets of BlogEngage and some social voting tips:

  • The type of bloggers and people who participate most in this growing community
  • Topics that are covered most as well as niche topics
  • How a new member can get off to a good start and benefit from the community
  • How to get in with BlogEngage power users
  • How the RSS feed service works
  • How the blogger contest sponsorship works
  • And interesting stuff you probably didn’t know about BlogEngage

Add your comments below

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Jul 11 2011

Landing Page Conversion: The Power of Prospect Motivation

Category: conversion rate optimizationTom Shivers

Have you noticed how important prospect motivation is to your landing page’s conversion rate?

c = 4m + 3v + 2(i – f) – 2a

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Jul 07 2011

Five Creative Ways to Add Content to Your Blog

Category: bloggingGuest Author

Blogging is a fantastic way to grow your reputation as an individual or a business owner. Blogs have become many people’s preferred information and entertainment source and having a blogging presence is a wonderful way to disseminate information, increase traffic to your website and gain credibility both as a writer and as an expert in your field. If your blog lacks engaging content, however, readers will not be impressed and blogging will do little for you or your business. These five alternative ways to add interesting content to your site will help you ensure that your blog will constantly pique your readers’ interest and keep your readers coming back to your site.
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Jul 05 2011

Is Your Web Host Sabotaging Your Google Rankings?

Category: organic seoGuest Author

Does it seem like the pages on your website take forever to load? If so, it’s essential that you find out where the bottleneck is and take steps to remove it. Why? Because Google is now factoring page load speeds into their ranking algorithm as part of their newly minted objective of sending searchers to the most user-friendly pages possible.

There are a number of factors that can cause a web page to load slowly. One common culprit is the use  of large image files, each of which can add precious seconds to overall page load time even if the user has a fast Internet connection. And if you run a blog, using too many widgets and plugins can put your site into the slow lane.

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