Crowdsourcing articles is a great way to create highly engaging content for your audience, but it’s not for everyone. Publishing crowdsourced articles on your site might not be for you if:
- You don’t understand the real issues that your target audience is dealing with
- You don’t understand how to attract great contributors, or
- You are fearful of collaborating with online competitors
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Being an entrepreneur or business owner in this day and age requires a robust online presence in order to achieve maximal success. More and more people are doing their shopping based on who and what they see on the Internet. This provides both benefits and challenges in your attempts to reach customers. Ensuring an online presence costs significantly less than radio or television advertising, yet you are able to reach a similar audience. However, you need to be aware of how to grow your presence online, as doing it the wrong way will reach virtually no one. It requires a smarter approach.
One of the most successful ways to grow your presence online is known as guest blogging. This consists of situating yourself as an expert in your field, contacting owners of current blogs with a wide readership in your field, and asking if you can write a blog entry for them. You may arrange for them to pay you if you are well-known enough and if your name would significantly add to their readership, but in general if you’re trying to grow your online presence, you will be working for free.
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