Mar 30 2011

How To Measure SEO Success

Category: organic seoTom Shivers

How do you know if your SEO efforts are successful or not? Rankings? Traffic? Conversions?

Just a few years ago measuring an increase in search rank for a keyword was the standard, but then Google introduced universal search, personalized search and local search. These three elements make it impossible to use rankings as an accurate measure of SEO success today.

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Mar 16 2011

The Slow Death of Article Marketing

Category: link buildingTom Shivers

I hear it a lot… “Our SEO company is building links to our site by submitting articles to article directories with a couple links pointing back.”

Immediately I’m thinking, “Is that all?”

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Mar 09 2011

Building an Email List for Your Business or Industry

Category: internet marketingGuest Author

The internet has opened up new opportunities for business and building an email list can be one of the ways that it can be utilized. Growing the email list can help a business expand its connections and continue to move down the path of success.

Simple Tips for Growing an Email List
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Mar 02 2011

Google Said “Pretty Big” Update – That Was An Understatement

Category: organic seoTom Shivers

You may have heard of the Farmer Update now, Google’s intention to clear out content farms from their search results. At first I was skeptical about Google’s claim on their blog that this was a “pretty big algorithm improvement,” but now I’m convinced it was and is a huge change that will remain!

This update was nothing like the Florida update that affected almost every ecommerce store enjoying good search rank just before December 2003, and I doubt there will ever be another update from Google like that one – which felt like the effects of a hurricane. But I predict that the Farmer update will go down as the biggest in terms of visible change over a four-year period of updates.

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