Dec 28 2010

Crowdsourcing + R&D = Winning Product

Category: social mediaTom Shivers

Last summer Papa John’s conducted Papa’s Specialty Pizza Challenge, a crowdsourcing campaign. Consumers were asked to create and submit recipes for interesting new pizzas.

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Dec 16 2010

Five Easy Ways to Get People Talking About Your Blog

Category: social mediaGuest Author

Having a blog is like having a song on the radio used to be. There are millions out there, so why would anyone listen to yours? The name of the game with blogs is standing out, so people will be talking about it and you will have a popular item on your hands. Contrary to popular opinion, it doesn’t take a major publicity stunt a la Paris Hilton or Lindsay Lohan for people to get talking about your blog. Here are 5 easy ways to do it.

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