Sep 02 2010

Cost Per Action Marketing: Emory Rowland Interview

Category: internet marketing — Tom Shivers

Emory Rowland has helped optimize cost per action (CPA) campaigns for national brands like Terminix, Liberty Medical and TruGreen, earning a flat rate to generate qualified leads that turn into new customers.

Are there some great opportunities using the CPA model? And if so, how do you qualify them?
Yes, and you can create opportunities with your existing clients if the potential for mutual profitability is there. Here are some questions that come to mind when I see a potential CPA opportunity with a client:

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