Aug 27 2010

Google Places Still the Wild West?

Category: local search marketingTom Shivers

Google Maps, now Google Places, can be a controversial topic when it comes to finding legitimate locations for a business and legitimate reviews.

The 8 pack of listings with the map that shows up for local search results is a coveted listing and it seems that for many search requests, these listings are not always helpful. Then when you look at the reviews for even helpful listings, it’s often easy to spot those that are fabricated (makes one wonder about businesses that get fake reviews).

So goes the story for Google Maps who recently changed their name to Google Places. Hopefully that’s a sign that things are changing for the better.

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Aug 19 2010

How To Accelerate Your Marketing During the Busy Season

Category: internet marketingTom Shivers

When the busy season hits, it means it’s time to gear up, hire more people and often, completelybusy season ignore the marketing efforts. I’ve seen this occur more than I’d like. Sure, things got crazy, but now is when you show off your keen management skills by recognizing opportunity marketing. Because if the “I’m too busy” mentality continues, the busy season will be over sooner rather than later – perhaps because your search rankings drop due to neglect.

The “busy season” actually offers rare opportunities to take your marketing to a “whole ‘nother level!” There’s no question that your top priority during the busy season is selling and servicing your customers, but here are practical ways to harness the flood of traffic and prospects…

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Aug 17 2010

Social Media Huge Numbers Aren’t The Whole Story

Category: social mediaGuest Author

Why a large percentage of a small pie might be more valuable than a million “friends”

By Gail Z. Martin

It’s easy to get caught up in the numbers game on social media.  Lunch companions brag about how many thousands of friends or followers they’ve amassed. Pop over to a competitor’s page, and “friend envy” takes hold as you realize their list is bigger than yours.

Here’s a radical thought for you: Bigger isn’t automatically better, especially on social media.

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