Jul 08 2010

Link Sources Worthy of Link Building vs. “Others”

Category: link buildingTom Shivers

According to the poll I hosted last month, “Poll: What Sites and Links Offer the Most Value for Search Rank?” the most voted for sites with the most link value include:

  • Pages with a high page rank 13.3%
  • Page content relevant to your keywords 13.3%
  • Sites close to trusted seed sites 9.6%
  • Sites within your industry 9.6%

Continue reading “Link Sources Worthy of Link Building vs. “Others””


Jul 05 2010

Was the Direct Mailer, TV/Radio/Newspaper Ad Campaign Worth It? Consult Your Web Analytics

Category: generalJon Davis

Chances are that your company markets itself through a number of different channels.  Whether it is through traditional advertising methods we are all familiar with like radio, television, newspapers, magazines, direct mailing, billboards, etc. or from more modern efforts like search engine marketing, you need to be able to quantitatively determine if your strategy is driving business.

Do you currently have measurement tools in place?  Are you paying a firm a lot of money to track the results and give opinions on your campaigns?  Are you just using the same advertising strategies your company has used for the last 10 years?  Are you able to tell definitively what is working and what isn’t?

Continue reading “Was the Direct Mailer, TV/Radio/Newspaper Ad Campaign Worth It? Consult Your Web Analytics”