Feb 25 2010

Conversion rate optimization best practices are dead – long live the best practices!

Category: conversion rate optimizationZee Aganovic

Up to very recently, conversion rate optimization (CRO) was dominated by consultants who were providing the optimization solutions as a blend of empirical experience with a little bit of technology. The practitioners were relying more on the art of persuasive copy writing and the best design practices, and less on the technology and scientific methods.

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