Feb 11 2010
Is Google Caffeine a Search Rank game changer?
Google’s algo changes on a frequent basis, most of the time without warning. 
Why Google changes the way they rank search results so often is likely due to business objectives (keeping investors happy), trying to keep up their image as an innovator and manager of the web’s information amidst a host of competitors (Facebook, Twitter, Bing, Yelp, etc.), fighting spam, and providing relevant search results. It’s rare that Google informs everyone about upcoming changes to their algo (as they did with Caffeine), unless it helps them achieve one of their many objectives. In my opinion, Google wanted plenty of user feedback before they launched Caffeine.
What’s your opinion, why did Google make Caffeine a publicity event? Answer in the comments below.
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