Nov 19 2009

Dec. 1, 2009: Are you ready for the FTC’s new blog regulations?

Category: internet marketingTom Shivers

3 Critical Things Blog Site Webmasters Need To Know About The FTC’s New Blog Regs
In recognition of the increasing influence of social media online, the Federal Trade Commission (FTC) on October 5, 2009, for the first time since 1980, issued new regulations governing online testimonials and endorsements by bloggers. If you operate a blog site, your exposure to legal liability may have increased exponentially.

CliffsNotes For Bloggers To Avoid The FTC’s $11,000 Fine For Endorsements
If you’ve already read – and clearly understand – the 81-page FTC Guides for the use of Endorsements then read no further. However, if you’re a blogger, and you’re not quite sure about how to decipher the legaleze or how to comply with the Guides, then this article may be for you… particularly if you’re more than a little concerned about avoiding the $11,000 fine for non-compliance.

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Nov 12 2009

Utilize Social Media for Link Building

Category: social mediaTom Shivers

If link-building is all about establishing credibility on the Web, and it has to be if you want favor from Google, think for a moment: if my business and website were top of mind and authoritative, where would I expect it to be listed or referenced on the Internet? Where are my competitors referenced?

The most powerful and credible links on the Internet are those that are placed by individuals who have influence over your online target audience. These influencers are often bloggers, editors, industry speakers and have numerous social media followers. Wouldn’t it be good to have an industry influencer who likes you and promotes your stuff by mentioning your business to his vast audience?

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