Sep 17 2009

Using Twitter For Business and Link Building

Category: social mediaTom Shivers

Feast on some tools, apps and ideas to help you get in the Twitter game and build quality traffic and links to your site. – Manage your online Twitter reputation. Alerts will be emailed to you whenever a Twitter user Tweets about your business, name, or domain. You select the alert criteria and what to watch for. This is great for a business that is concerned about branding, online identity and quickly responding to customers. allows you to find and follow Twitterers with similar interests to you automatically. When you create an account there, you will see an empty box with “Twitterers talking about:” above it. I’m interested in Twitterers talking about Google, so I submit that interest and Twollo then finds people interested in Google and follows them for me through my Twitter account. Many of these people see we have similar interests and follow me as well.

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Sep 03 2009

Website Upgrade – Can That Affect My Search Engine Rankings?

Category: organic seoTom Shivers

In the past week I have spoken with two different people who found out that indeed, transitioning their site from the old design to the new one can result in the loss of good search rank. You would think that the web developer is the one to blame here (and in some cases it is the fault of the web developer), but in reality it is the site owner’s fault.

How can this be? Let’s go back to the initial discussion with the web developer. While establishing requirements for the new design, I’m sure you and your team were excited about all the possibilities for “wowing” your online audience with cool new gadgets and visual enhancements, but did something like “maintaining or enhancing our good search rankings” ever get into the mix of requirements? If so, then your web developer is responsible for your troubled search rank.

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