Aug 20 2009

Winner vs. Loser Internet Marketing

Category: internet marketingTom Shivers

Is your business Change Oriented?
Early adopters of new products and services usually determine the future. If early adopters love it, so will the mainstream; if early adopters don’t love it, no one else will hear about it. Early adopters can also influence the business regarding the product/service in terms of features, fixing problems, pricing and marketing it. What does this have to do with Internet marketing?

Change oriented companies are fast and efficient. Within a day of the decision, fast companies begin implementation of new Internet marketing plans based on current data.

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Aug 06 2009

What’s the future of marketing c.2009?

Category: social mediaTom Shivers

social leadership

Online marketing/advertising has been rushing toward audience engagement where relevant intent of that audience trumps massive traffic from a less defined audience. When relevant intent and motivation meets the clearly defined solution, something beautiful often happens… engagement.

This can happen within almost any online medium (social media sites, webisodes, banner ads, iPhone apps, email); it boils down to knowing the target audience and is supported by a well defined and interpreted (for each audience) unique value proposition.

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