Apr 30 2009
Using SEO To Build Audience Engagement
Why more traffic just isn’t good enough anymore
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Apr 09 2009
“Interest-Based Advertising” – Google’s new Ad Preferences Feature
A hot topic in online marketing today is behavioral targeting of online consumers. The purpose being to build a profile of what individuals are interested in based on the websites they visit and guess which types of ads would be the most relevant to them. While this method does provide a much more educated guess at which ads should be served and drive up CPM rates for publishers it is still at the core just a guess.
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