Oct 21 2008

What’s Stopping You From Going Forward With SEO?

Category: organic seoTom Shivers

Lee Oden, an internet marketing expert, wrote an interesting post recently: SEO Tops Recession Internet Marketing Tactics. In it, Lee reveals the results of a poll asking marketers what 3 internet marketing tactics they will emphasize most in the next 6 months. SEO topped the list of more than 41 tactics. Lee concludes: “With SEO, it isn’t a matter of ‘Should we?’ it’s a matter of ‘What’s stopping you?’”

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Oct 15 2008

The Failures of Direct Mail: How to Burn Through a Chunk of your Marketing Budget

Category: pay-per-click advertisingJon Davis

As a marketer I am constantly evaluating how companies are attempting to market their products and services as I go throughout my day.  Sometimes I am impressed, more often I am amazed at how basic common sense and simple marketing logic is disregarded by companies.  In these times of increased economic concerns I just don’t understand how these companies don’t see that they could use their marketing budget more effectively.

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