Over the next couple days Google will be changing aspects of their Adwords algorithm that will likely have an effect on every advertiser currently using Adwords. Quality Score will now be determined in real time, no keywords will be marked ‘inactive for search’ and most importantly ‘minimum bid’ will be replaced by ‘first page bid’. The last change is likely to have the greatest effect on advertisers.
If you are bidding for a keyword without much competition then you will probably not be affected that much but for advertisers who are bidding on highly competitive keywords costs are likely to rise. Google is now going to provide an estimate on what the cost would be for your ad to appear on the first page of the search results. The bids are based on the exact match version of the keyword, the ad’s Quality Score, and current advertiser competition on that keyword. Google believes this will be more valuable information to the advertiser as opposed to the ‘minimum bid’ because it will help advertisers better understand what is necessary to have their ad on the first page. Now advertisers will see this new bid estimate and probably have to raise their current bid to get on the front page. This means costs will now be rising because people are bidding more, the competition is now even higher and the new ‘first page bid estimate’ will rise even higher.
What if finding out what your customers are saying about your service or product was as easy as typing in your company name or product into a search bar? Once searched, you met with real customers talking in real time about your company and products. With Twitter this is possible. Using the search tool for Twitter, you can search all the Tweets made by every user in the Twitter network in real time. This can be a very powerful tool for your company to leverage in managing your brand online. Imagine that your company rolls out a new product and you want to see how it is being received by the public. Simply search Twitter for the name of the product and see if people are talking about it. If people are talking on Twitter about it you will see in real time what they are saying. If your customers are having any problems with the product you will know right away and can send them a message as to how best solve their problem. You Continue reading “Use Twitter for Brand Management and Market Research”