Aug 26 2008

Use Twitter for Customer Service

Category: general,social mediaJon Davis

In our first post about Twitter we looked at how Whole Foods is using Twitter to run promotions.  Now we will look at some companies that are using Twitter as another means of customer service.  The interesting part is people are finding that often Twitter is the best way to communicate with large companies whose customer service tends to lack at times.  Comcast for instance has found Twitter to be a great way to better address their customers concerns and issues.  The most famous situation involving customer service and Twitter involves Comcast and TechCrunch blogger Michael Arrington.  Frustrated that his service had been out for hours Arrington eventually lost his cool and began angrily Twittering his frustrations.  Within 20 minutes of his Twitter activity he was contacted by a Comcast executive and his problem was resolved.  It is true that Arrington is an influential person and this could have helped his cause but everyday Comcast is helping plenty of lesser known customers as well.  According to Comcast they receive millions of calls a day from customers looking for help.  Conversely, the Comcast team of around 10 that manages Twitter and other social networks helps just about 100 customers a day.  The Comcast representatives managing the Comcast Twitter account are consequently better able to address the problem as well as give a quick solution.

Many other large companies have also begun to use Twitter as a means of addressing customer service.  Southwest Air, Home Depot, and Dell are just a few.  Are your customers on Twitter?  If you operate on the West Coast the chances are yes.  If not, to find out simply use the Twitter search tool and type in your company’s name and products.  Maybe even some potential customers are out there.  Try searching for some of the services you provide.  If you find some people out in the Twitter universe talking about your company or services, join the conversation and just watch how much they appreciate the personal contact.

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Aug 19 2008

Use Twitter to Connect with Customers

Category: social mediaJon Davis

The “micro-blogging” service Twitter has been becoming more and more mainstream since the company’s inception in 2006.  Twitter users are now well into the millions and growth shows no sign of slowing down.  Twitter is still much more popular on the West Coast but users are spreading rapidly throughout the world.  Companies are finding many creative ways to use Twitter to benefit their business.  Twitter is proving to be a valuable medium for companies to run promotions, get product feedback, research competitors, manage their brand and even perform personal customer service.  In this three post series we will look a little deeper into how exactly your company can leverage Twitter.

Twitter Promotions
> for readers interested in running their own Twitter promotional campaign here are some helpful links: Continue reading “Use Twitter to Connect with Customers”

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Aug 07 2008

How To Deal With Click Fraud

Category: pay-per-click advertisingTom Shivers

I’m a fan of Ralph Wilson. This is a very informative interview he conducted a few months ago with Jon Meyers.

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