Jul 10 2008

13 Foolish Assumptions About Internet Marketing

Category: general,internet marketingTom Shivers

Interesting, quirky, who told you that and sometimes funny comments we’ve heard…

“All I need is more clicks to get more biz”

“We expect SEO to get us top rankings for our full range of over 200 products”

“Our CEO (or HiPPO, highest paid person’s opinion) makes the final decision about which design is best for our online audience”

“My web designer can handle SEO”

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Jul 03 2008

Dwight from “The Office” vs. The Company Website

Category: generalJon Davis

What does a salesman do when his company sets up a new, well-designed, user friendly website that allows their customers to bypass the sales department and order products all by themselves? Well, if you are Dwight from the popular NBC show The Office you “carb-up”, fight back and challenge the website to a contest to sell the most products.

This episode hilariously illustrates the results that implementing a website as a selling entity can yield. Dwight is forced to overcome the many inherit advantages that a website possess over the traditional method of selling. The website can serve multiple people at the same time, it can serve people coast-to-coast or even globally, can give the consumer every bit of information about every product, the website never needs to take a break, etc.

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