26 | June | 2008 | Exploit Online Demand

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Jun 26 2008

AiMA Event Recap – Recognizing the Value Beyond the Click to Conversion

Category: conversion rate optimization,general — Jon Davis

The Atlanta Interactive Marketing Association (AiMA) held their monthly meeting last night. The topic of the night: recognize the value of online marketing efforts beyond the simple click to conversion metrics that are so common in our industry. The truth of the matter is search is responsible for much more business than it gets credit for in traditional models, it’s extremely important as a branding tool and it can be used as a powerful tool to track offline marketing efforts.

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