Jun 19 2008
Not so Dynamic Insertion
The dynamic keyword insertion tool for adwords is a great tool for managing large amounts of diverse keywords within an adgroup. For those of you who are not familiar the keyword insertion tool allows you to place a code combined with a generic keyword into your ads. This combination results in the actual keyword the searcher was searching for appearing in the ad. This has been proven to help with click-through-rates because searchers respond more to seeing the exact phrase or word that they typed in.
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