Jun 19 2008
Not so Dynamic Insertion
The dynamic keyword insertion tool for adwords is a great tool for managing large amounts of diverse keywords within an adgroup. For those of you who are not familiar the keyword insertion tool allows you to place a code combined with a generic keyword into your ads. This combination results in the actual keyword the searcher was searching for appearing in the ad. This has been proven to help with click-through-rates because searchers respond more to seeing the exact phrase or word that they typed in.
So, say you sell sporting goods and have targeted the keywords “soccer balls”, “footballs” and “golf balls”. An example of the way you would write your ad using dynamic insertion would be:
Title: {Keyword:Sport}
Description line #1: {Keyword:Sport} for Sale
Description line #2: Name Brands at Great Prices
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