Business Market Resources To Understand And Engage Your Target Audience
Online audience engagement:
- Decreases bounce rates
- Converts traffic into business
- Builds target audience loyalty
Yep, online audience engagement is possible...
with a few of these resources:
Research
The User Engagement Study by Online Publishers Association
Understanding Human Behavior to Drive Marketing Decisions
Web Analytics Demystified's Published Research
Web Analytics Demystified's Published Presentations
A Sense of Place - Online Publishers Association
Checkout abandonment on the rise | Econsultancy
Video Ads On Facebook More Engaging Than Outside Sites 06/16/2010
MediaPost Publications Women Seek Online Communities To Validate Purchases 05/18/2010
Report: Which Social media Ad Types Work Best?
Web Analytics Blog | Occam's Razor by Avinash Kaushik
Discover Which Marketing Programs Really Work
Customer Engagement Drives Loyalty
Understanding Markets - Rob Adams Blog
New Data on Twitter Usage Can Strengthen Your Twitter Outreach - Search Engine Guide Blog
“Socialgraphics” webinar slides and recording now available « Altimeter Group
Study: Email Follow-Up Brings Abandoned Shopping Carts To Life (But Special Offers Don't) 01/18/2010
20 Practical Ways to Reduce Cart Abandonment
Groups
LinkedIn Group: Market Information, Insight, Strategy and Analysis
Perspective
Know your online target audience
Visitor Engagement + comScore = Audience Engagement!
Compete Competitive Analysis Tool Turns Marketers Into 007-esque Double Analytics Agents 06/25/2010
Quantcast Gets Accredited: Beats comScore, Nielsen To The Punch 06/09/2010
How to Get More Views for Your On-Site Video - by Todd Follansbee
Is Your Company As Customer-Focused As You Think? - MIT Sloan Management Review
Using Heat Maps to Improve Web Site Usability – Which Tool is Best? | The Search Agents
Checkout optimisation: 17 posts to help improve conversions | Econsultancy
New Tool Allows Consumers To Manage Behavioral Targeting Preferences 04/29/2010
Do You Know Your Site Visitors Well Enough To Target Ads? 04/09/2010
Getting to Know Your Audiences | PPC Hero | The Adventures of PPC Hero
Engagement: Understanding It, Achieving It, Measuring It - A Complimentary White Paper
Ensuring A Successful Corporate Facebook Presence 03/22/2010
MediaPost Publications X+1 Adds 'Smart Tagging' To Targeting Platform 03/18/2010
Quantcast Introduces Localized Insights 03/11/2010
Services
The Datamonitor Group - is a world-leading provider of premium global business information, delivering independent data, analysis and opinion across the Automotive, Consumer Markets, Energy & Utilities, Financial Services, Logistics & Express, Pharmaceutical & Healthcare, Retail, Technology and Telecoms industries.
quantcast.com - Quantcast Marketer enables advertisers to directly-measure any digital media event they control, and build detailed audience profiles specific to any stage of exposure or activity. Quantcast Marketer can aggregate those audiences across all the online ad campaign impressions generated by a marketer or a brand, including, display advertising, video, search activity, as well as a brand's site content, commerce and conversions.
Yahoo! Search Marketing's Demographic Targeting
AudienceScience Behavioral Segments
Video Egg - Everyday we deliver millions of impressions to users across leading social networking environments, video sites and gaming applications. We develop rich user profiles that enable advertisers to start with the right audience. Our unique video advertising formats and targeting approach deliver higher engagement rates for brands and more relevant ad experiences for consumers.
Webtrends Optimize: Landing Page Optimization & Multivariate Testing Software
PreferenceCentral | Consumer Ad Preference Management
fivesecondtest - simple feedback on designs
PostRank™ Social Engagement Analytics
Conversion Rate Optimization | Adaptive Multivariate Testing @CRO Community
Visual Website Optimizer - World's easiest to use A/B, Split and Multivariate testing tool
Website Usability Testing Service - Feedback Army
Alexa the Web Information Company
RegReady Customer Acquisition Network
WiderFunnel - The Conversion Rate Optimization, Landing Page Optimization and Analytics Agency
Research Local Markets: Browse The Market Match Data
Tools to understand and test online behavior
Web Analytics Tools:
- Lyris HQ Web Analytics Solution (formerly ClickTracks)
- Google Analytics
- Omniture SiteCatalyst
- WebTrends
- Coremetrics
Multivariate & A/B Testing Tools:
Survey Monkey - survey your target audience to get to the good stuff
Low cost usability testing - UserTesting.com
Heatmaps, Visitor Movies, Web Analytics | Customer Experience Analytics by ClickTale
Crazy Egg - Visualize Your Visitors
Tynt - Learn what is being copied off your site and how to leverage this behavior into more traffic
AttentionWizard.com - Visual Attention Prediction Tool for Landing Pages
Easy Web Form Builder for Online Forms | FormSpring
OnDialog | landing pages | microsites
Online Survey Software - Web Survey Tool - SurveyGizmo.com
Online Survey Software Tool - Create Online Surveys - Zoomerang
Persona Creation and Usage Toolkit
The audience engagement project is simple: bookmark a list of excellent resources, research, services and tools that equip marketers to know, strategically plan for and target their market.
Link to this resource - that is, if you find it useful; use a link like this:
Follow us on Twitter
Fan Capture Commerce on Facebook 