Business Market Resources To Understand And Engage Your Target Audience


Online audience engagement:
  • Decreases bounce rates
  • Converts traffic into business
  • Builds target audience loyalty

Yep, online audience engagement is possible...
with a few of these resources:

Research

The User Engagement Study by Online Publishers Association

Understanding Human Behavior to Drive Marketing Decisions

Web Analytics Demystified's Published Research

Web Analytics Demystified's Published Presentations

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Groups

LinkedIn Group: Market Information, Insight, Strategy and Analysis

Perspective

Consumer behavior

Know your online target audience

A Tale Of Two Houses

Visitor Engagement + comScore = Audience Engagement!

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Services

The Datamonitor Group - is a world-leading provider of premium global business information, delivering independent data, analysis and opinion across the Automotive, Consumer Markets, Energy & Utilities, Financial Services, Logistics & Express, Pharmaceutical & Healthcare, Retail, Technology and Telecoms industries.

quantcast.com - Quantcast Marketer enables advertisers to directly-measure any digital media event they control, and build detailed audience profiles specific to any stage of exposure or activity. Quantcast Marketer can aggregate those audiences across all the online ad campaign impressions generated by a marketer or a brand, including, display advertising, video, search activity, as well as a brand's site content, commerce and conversions.

Yahoo! Search Marketing's Demographic Targeting

AudienceScience Behavioral Segments

Video Egg - Everyday we deliver millions of impressions to users across leading social networking environments, video sites and gaming applications. We develop rich user profiles that enable advertisers to start with the right audience. Our unique video advertising formats and targeting approach deliver higher engagement rates for brands and more relevant ad experiences for consumers.

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Tools to understand and test online behavior

Web Analytics Tools:
Multivariate & A/B Testing Tools:

Survey Monkey - survey your target audience to get to the good stuff

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The audience engagement project is simple: bookmark a list of excellent resources, research, services and tools that equip marketers to know, strategically plan for and target their market.

Link to this resource - that is, if you find it useful; use a link like this:

Resources to Understand and Engage your Target Audience

   



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