Ad networks (also called ad servers) connect websites that want to host advertisements with businesses that want to advertise - for example, DoubleClick, Atlas Suite, Open Adstream, AdSense. Advertising comes in all the familiar formats you're used to seeing, such as banners, rich media, text links, etc.

Capture Commerce focuses on targeted networks with behavioral or contextual data, allowing us to "cherry pick" websites that fit our client's target audience. If ad placement can create ROI, we place your ads where the target audience is most likely to see them.

Then we create ads that appeal to the specific audiences on these various websites.